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  • When applying for a trademark, an applicant may face complications such as an application rejection due to various reasons. A “confusingly similar” rejection is issued when “the trademark examiner believes that there is a likelihood of confusion between your trademark and the mark of another,” whether a registered or pending mark (“BitLaw Guidance”).

    The significance of identifying “confusing similarity” in a trademark is to prevent confusion by the public between marks and their goods and services provided.